By Deborah Kirk

Following the Prime Minister’s triggering of Article 50 today, 29 March 2017, we have 2 years until the legislative reality of Brexit and its implications will truly impact IP owners. However, there are steps that brand owners should be taking now to position themselves for when Britain leaves the EU. 

Here are our 5 actions organisations can take now to address Brexit-related brand issues in advance – there will be plenty else to think about in 2019 and the IP registries are likely to become overwhelmed with demand closer to the exit date.